Glossier took us all by surprise and released the last product we ever expected them to: a mattifying face powder. With a product repertoire packed with glow-enhancing balms and hydrating creams, I never planned on buying my shine-reducing necessities from my favorite brand, but here we are!
Every time Glossier reveals a new product, they do it in a totally different way, and this product was pretty hush hush. They sent it out to only a few Youtubers who featured them in a video, and posted a link in their description leading to a mysterious hint page on the Glossier website. I was intrigued by the tagline; it’s not a powder…. it’s Wowder! I mean clearly this product is a powder, so I needed to know just what was so special about this?! Well the answer is in the formula!
Filled with diamond powder (for a glowy, not flat appearance), kaolin clay (to soak up oil and stop shine), and Vitamin E (to prevent any dryness), this powder is the lightest powder I have ever put on my face. It blurs the pores on my face and doesn’t settle into any lines or creases, especially under my eyes. The tint provides slight coverage, but I never have to worry about oxidation or flakiness. This keeps oiliness at bay for a good 5 to 6 hours on me, which is extremely impressive.
I have been using this dusted on my forehead, cheeks, nose and chin after applying foundation and concealer but before adding any blush or bronzers. Not only does this make my skin look airbrushed, it also makes any powder/product I add on top of it blend beautifully and naturally.
This powder comes in three shades: Light/Medium, Dark/Deep, and Rich. I know it can be very difficult for those with deeper skin tones to find a good loose powder that doesn’t look ashy and cause flashback, so I am very impressed with this shade range. I hope they expand it of course for those in between, but I always love when a brand doesn’t just released a million fair shades and barely any for deep skin!
The Wowder Brush also impressed me quite a lot! I am usually guilty of completely ignoring a ‘designated’ brush for one of my own, but this brush is perfect paired with the Wowder. The synthetic bristles deposit the right amount of product on the face without causing a crazy amount of kick up, which keeps you from wasting lots of powder with every use. I love the little pouch it comes with, and the color is so chic! If you have enough brushes though and are only interested in the powder, you can buy it separately as well.
$35.00 for 0.25 oz and Wowder Brush
$22.00 for 0.25 oz
Let me know if you’ve tried this new setting powder and what your thoughts are!