Black Owned Business Spotlight: Skin Care

You will notice a trend throughout this post: the difficulty these women had in finding existing skincare products that catered to their skin issues. Each of these brands was born out of that frustration, and while small POC business is amazing, the lack of POC focused products in mainstream brands is not. Here are 4 black owned brands that are changing the skincare game.

Hyper Skin!

Created and founded by: Desiree Verdejo

After struggling with a hormonal bout of breakouts during her pregnancy, Desiree Verdejo found herself surrounded by high end skincare products at her beauty boutique, but still disappointed. So obviously, she said screw it, I’ll make my own. So far this brand has only released one product, but the dedication and time that was clearly put in the creation of this serum should make everyone excited for whatever they come out with next.

Must Have Product

Hyper Clear Brightening Clearing Vitamin C Serum $36.00. Packed full of berry enzymes, turmeric, vitamins E and C, this product not only helps to clear tough breakouts, but it also diminishes any remaining hyperpigmentation left behind by scarring and sun damage.

Epara Skincare

CEO and Founder: Ozohu Adoh

After moving from Nigeria to the UK, Ozohu Adoh found herself frustrated with the dull dryness of her skin, and the lack of products targeting the skin problems unique to POC. She decided to combine her love of clean, luxury skincare with her Oxford University MBA to create Epara Skincare. The name itself means “to cocoon oneself” in Ebira, and speaks directly to the bespoke nature of the brand. The active soothing ingredients in the products are sourced directly from the African soil, and every item in the line targets dullness, dryness, and free radical damage.

Must Have Product

Natural Cleansing Oil $57.33. Elevate your double cleansing routine with this rich, nourishing cleansing oil. It’s mild nature means no irritation, no skin stripping, and no greasy residue. Use in the morning to prep the face for the day’s makeup, and then again at night to take it all off.

Dehiya Beauty

Founder and Creative Director: Dr. Mia Chae Reddy, Ph. D

The inspiration for this vegan, plant based brand came to Dr. Reddy after studying under a 4th generation Moroccan herbalist whilst abroad. The entire line is infused with the mystical folk feel of the centuries-long art of self care. Dr. Reddy wanted a clean product batch without losing the earthy feel of the Moroccan folk beauty trends that first set her in motion, including lots of powder based masks and oil based glowy makeup.

Must Have Product

AYA Restorative Goddess Mask $52.00. There are few things that make me feel more witchy and luxurious than mixing up a powder mask in a bowl and painting it onto my face. This Goddess Mask manages to be both firming and nourishing at the same time, It helps to repair damaged skin, and it is particularly great for more mature, sun damaged skin.

Pholk Beauty

Founded by: Niambi Cacchioli

Growing up in the deep south, Niambi Cacchioli was surrounded by garden plots and green based homemade solutions for everything. Once she began to travel the world, she (like every other woman on this list) never could find a product that catered specifically to her skin. She decided to fall back onto the tried and true concoctions her Nana used to create for her back in Kentucky, paying homage to what she called the “Diaspora Folk Beauty Culture.” She uses her brand and platform to push forward the idea that African American woman can not only change the face of beauty, but also the very nature of culture itself.

Must Have Product

Rose Gardenia Skinnectar $30.00. This luxurious facial oil targets hyperpigmentation, sun damage, and dryness. Packed full of Vitamin E, Omega 3s and antioxidants, just a drop will help to reverse a multitude of skin woes.

Up next: a full face of BOB makeup!

Glowingly yours,

Jess

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